Zealandia advertorial, upper
CASE STUDY

Community advertorial

When Zealandia purchased a series of full-page ad spaces in the Wellingtonian newspaper it was a turbulent time for the sanctuary; journalists had been focussing on finance- and management-related stories and we struggled to get positive news in print.

I suggested that, rather than simply advertise a product, we should treat the space as a newsletter and fill it with short, people-centric articles designed to draw support from locals. It would require more work but I felt enthusiastic about the opportunity and took the challenge on.

RESPONSIBILITIES INCLUDED
  • Strategy
  • Information architecture
  • Copywriting
Thumnails, two full page ads, Zealandia

Spotlight on a sanctuary

In one frantic working day I pulled together the strategy, layout (using Adobe InDesign and mimicking that of the paper), editorial and new photos for the first ad.

The sanctuary’s success stories, benefits to locals and some of the incredible people who power the organisation were showcased.

Zealandia received positive feedback about the page, with many readers assuming the piece had been written by the paper. I went on to create several similar ads in the same vein.

Case studies

FILTER
Screenshot of Soul Tramper home page

Soul Tramper website

Strategy, Information architecture, Copywriting, Web development

screenshot of Te Motu Kairangi home page

Te Motu Kairangi website

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Screenshot of Feeding Birds at Home leaflet, upper

Feeding birds at home leaflet

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Screenshot of Zealandia homepage, upper

Zealandia website

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Copywriting

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Zealandia advertorial, upper

Community advertorial

Strategy, Information architecture, Copywriting