Screenshot of Feeding Birds at Home leaflet, upper
CASE STUDY

Feeding birds at home leaflet

Zealandia’s line on feeding birds had always been 'plant native species' but we knew people were putting food out in their gardens. The decision to talk about garden feeders was contentious to some but a positive turning point for the sanctuary and of benefit to the health of Wellington’s native species.

The leaflet is popular with Zealandia’s visitors and I’m proud to have been a driving force in its development.

RESPONSIBILITIES INCLUDED
  • Strategy
  • Information architecture
  • Copywriting
Thumbnails of leaflet, first two pages

Research & relationships

I worked with our conservation manager and Wellington Zoo’s vet to collate related information and advice.

To raise the profile of the leaflet I also contacted Wellington City Council, the Department of Conservation, Forest & Bird and the Ornithological Society of New Zealand and asked them to endorse the leaflet and share it with their audiences once finished.

Thumbnails of leaflet, last two pages

Structure & copy-editing

The key message remained the same – keep it natural. I designed the front page of the leaflet to focus on planting, pest control and water features.

I described the damage certain foods and practices can cause and provided concise examples of sick birds examined at the Zoo’s clinic. How to feed birds more safely was explained step-by-step and coloured lists summarised the 'good' and 'bad' foods at a glance.

The final page demonstrated support from the related organisations and showcased Zealandia’s natural assets.

Case studies

FILTER
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Screenshot of Feeding Birds at Home leaflet, upper

Feeding birds at home leaflet

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