Research & relationships
I worked with our conservation manager and Wellington Zoo’s vet to collate related information and advice.
To raise the profile of the leaflet I also contacted Wellington City Council, the Department of Conservation, Forest & Bird and the Ornithological Society of New Zealand and asked them to endorse the leaflet and share it with their audiences once finished.
Structure & copy-editing
The key message remained the same – keep it natural. I designed the front page of the leaflet to focus on planting, pest control and water features.
I described the damage certain foods and practices can cause and provided concise examples of sick birds examined at the Zoo’s clinic. How to feed birds more safely was explained step-by-step and coloured lists summarised the 'good' and 'bad' foods at a glance.
The final page demonstrated support from the related organisations and showcased Zealandia’s natural assets.