Screenshot of Shark Track home page
CASE STUDY

Shark Track website

Warrick Lyon studies rig sharks in Porirua Harbour. When we met, he was excited about his upcoming live tracking map and the possibility of sharing his research online.

On a shoestring budget I delivered a nifty site that makes Warrick’s research easy for all to understand, allows him to blog occasional updates and makes it clear that he is available for school talks to inspire the next generation of marine biologists.

RESPONSIBILITIES INCLUDED
  • Strategy
  • Information architecture
  • Copywriting
  • Web development
Screenshot of Shark Track science page with infographic

Structure & copywriting

To keep the site small and welcoming to all ages I kept the navigation as simple as possible. Key audiences can easily find what they are looking for, and browse to learn more.  

I converted Warrick’s thesis proposal into small chunks of accessible copy and explained the key elements of his research process in a simple infographic. This saves time for rushed readers and can also be used as a teaching aid in schools.

Screenshot of Shark Track home page, lower

Web development

I built the website using CSS, HTML and Statamic CMS (Content Management System). It is responsive and backwards compatible.

Warrick can access the user-friendly CMS to add new blog posts or edit existing pages.

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