Screenshot of Soul Tramper home page
CASE STUDY

Soul Tramper website

Noticing I was part of two under-served audiences - solo trampers and mindful trampers - I decided it was time to create a new online resource. Soul Tramper combines my love of writing and tramping (hiking) and aims to draw together a community of like-minded people. 

As of January 2015 the site has launched in basic format, much like a blog, with more support for the community coming soon.

RESPONSIBILITIES INCLUDED
  • Strategy
  • Information architecture
  • Copywriting
  • Web development

Solo trampers

Solo tramping is a subject generally avoided or discussed only for its (often exaggerated) dangers.

There has been very little support or encouragement online for those interested in tramping alone.

Mindful trampers

Tramping in rugged places or on longer trips is frequently depicted as something for the very fast and very fit.

Mindful trampers, who wish to be adventurous at a relaxed pace, have had no devoted online community to connect with or be inspired by.

Objective

I felt solo tramping needed to be portrayed in a level-headed manner, with practical advice as well as positive encouragement. I also wanted to offer supportive and thoughtful articles about the benefits of slower, mindful tramping, shifting the focus from challenges to rewards.

Screenshot of Soul Tramper article

Copywriting

To launch the site I wrote nine engaging articles covering a range of interests visitors to the site might have. Reasonable safety advice is given, the benefits of mindful solo tramping are discussed, and ideas for mindful activities on the trail are outlined.

I use plain English to keep my writing accessible. Each article is cross-linked to related articles to encourage exploration, and categories and tags further support user interaction. Keywords are used wisely for Search Engine Optimsation (SEO).

Community

The 'moment map' involves other solo trampers and celebrates the benefits of tramping mindfully. Each special memory consists of a short written recollection, a photo and a map pin. I also intend to add a forum to the site and engage with trampers via social media.

Architecture & design

I have kept information architecture and design simple and blog-like so the layout will be familiar to users and easy to navigate.

Development

Smart HTML and CSS ensure the site is responsive to different screen sizes. I used Statamic CMS (Content Management System) as the framework.

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Screenshot of Soul Tramper home page

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