Wilderness magazine
CASE STUDY

Wilderness magazine features

Three articles of mine have been published in Wilderness magazine. These were paid pieces, selected by the editor.

I’m a keen tramper and enjoy writing creative non-fiction so combining the two, together with some landscape/nature photography, was fun as well as rewarding. 

RESPONSIBILITIES INCLUDED
  • Copywriting
Thumbnail, Wild Trip

Wild trip

The first article met Wilderness’s ‘Wild Trips’ brief.

  • Stories should be between 500 words and 750 words in length.
  • Story style for Wild Trips is less about the narrative and more about the description – tell the story of the trip, route, etc., but add some colour to this by telling our readers about your particular experience of the track.
  • Mention interesting facts about the area: local history, etc. Try to give readers the desire to try the trip.
  • Always write in the past tense.
Thumbnail, Off the beaten track

Off the beaten track

The second article met Wilderness’s ‘Off the Beaten Track’ (OTBT) brief.

  • Off the Beaten Track stories are not easy to write – you need to craft a good yarn that will keep readers engaged for several pages. Photos must also be of a higher standard than those submitted for Wild Trips.
  • OTBT stories are between four and six pages long. How long they run depends largely on the quality of photos.
  • Stories in this section should be about a trip into the wilderness of several days' duration (at least three) and the wilderness area travelled should be off the beaten track – somewhere new, somewhere different, somewhere strange.
  • Stories in this section should not exceed 1800 words.
  • Story construction is crucial. You must grab the reader's attention immediately, so give thought to how to start the story and then to how it should follow from there.

Case studies

FILTER
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Soul Tramper website

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screenshot of Te Motu Kairangi home page

Te Motu Kairangi website

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Shark Track website

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Feeding birds at home leaflet

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Zealandia website

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Forest & Bird blog

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Kids' clue hunt

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Zealandia advertorial, upper

Community advertorial

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